A Birmingham firm built around a simple question
Where do reliable business leads actually come from, and how does a small team keep them coming without overpromising? That question shaped how Hineli was set up in 2016, and it still shapes how we work with clients across Birmingham today.
How the company started
Hineli opened its doors in Birmingham in 2016 with a small office on Moseley Road and a founding team of three people who had spent years handling marketing and sales support for local firms. The idea was straightforward: many businesses in the area had good products or services but no consistent way of finding new customers. We started by taking on a handful of trades and professional service clients, tracking every enquiry by hand, and adjusting our methods as we learned what actually produced a phone call or a booking rather than just a click. Ten years later, that same habit of measuring outcomes rather than assuming them is still how the team of 14 people operates day to day.
What we set out to do
Our aim has never been to promise a fixed number of sales. It is to build a dependable flow of enquiries that a business owner can actually follow up on, and to be honest when a channel is not working so budget can move somewhere more useful. Over the past decade this has meant working across 9 districts in and around Birmingham, adapting campaigns for local trades, retail businesses, and professional services alike. We see the role of this service as filling the gap between "we need more customers" and "we have a working, repeatable way of finding them."
Values that guide daily work
Three things matter most in how the team approaches a new brief. First, plain communication: a client should never need to decode a report to understand what happened with their budget. Second, realistic timelines: we typically reply to a new enquiry within 3 hours, because a slow response undoes a lot of the good work a campaign does. Third, no inflated claims: since 2016 we have completed 2,140 jobs for 1,680 clients, and 460 of them returned for a second project. Those numbers matter more to us than any slogan, because they reflect actual repeat business rather than a one-off sale.
Ten years of practical experience
In business
Founded in 2016 and still run by people who worked the earliest client accounts.
Offered today
From enquiry forms to call tracking, built up gradually as client needs changed.
Around Birmingham
Campaigns adapted to local audiences rather than a single generic template.
Returned for more
Out of 1,680 served in total, a meaningful share came back for further work.
Want to see how this applies to your business?
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